Hao

This project was in collaboration with a BGSU Food and Nutrition professor and two graduate students, the challenge being to create an original brand and packaging design which investigates the effect of front-of-packaging facts on food choice/ perception. The goal of the brand design was to be unfamiliar to the participants of the Food and Nutrition experiment. The brand name that we established was Hao, which is a chinese word that means “it is good” while also working as an acronym for “Honest And Open”, following the concept of honesty and transparency with a brand to their consumers.